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MediaTRUST: tourism visibility in advertising in the first four months of 2013



beach wikipedia turismTourism visibility in advertising has recorded a positive evolution in terms of number of advertisements displayed by the media, according to a mediaTRUST analysis. During the period January 1 – April 30, 2013, the media channels displayed 5,176 commercials from the tourism category.

Advertisements distribution per broadcasting media

The biggest advertising volume was broadcast on radio stations (2,975 ads) and on TV (2,064 ads). The study indicates a reduced share of ads in the written press, namely 140 printed ads.

Evolution of the number of advertisements displayed on media channels during the period January 1 – April 30, 2013

The report shows an evolution in the number of commercials broadcast on radio stations. If 239 ads were broadcast on the radio in January 2013, their number increased in April, to 1,303. This positive evolution is partially due to the 1st of May and Easter mini-holiday, which generated an increment in the number of tourists, hence in the number of offers.

As to the evolution of commercials broadcast on TV, we can notice an involution, from 858 commercials shown in January, to 385 commercials recorded in April 2013.

Ads in the written press recorded a slight advance during the four months, having got to 40 ads in April, from 35, in January.

Top 5 most extensively promoted brands

The analysis also includes a classification of the most visible tourism brands in terms of advertising. Thus, Christian Tour travel agency had the largest number of broadcast ads (796), with a rate card of EUR 469,429. Germisara Hotel had 541 ads, having recorded a RC of EUR 123,811. recorded 516 ads, and a RC of EUR 835,630. West City Hotel had 399 ads, with a RC of EUR 91,088, and Sub Cetate la Matei had 357 ads and an RC of EUR 809.580.

Distribution of ads per categories of products

According to mediaTRUST report, hotels and bed and breakfasts recorded the highest advertising volume (2,333 advertisements) during the period January 1 – April 30, 2013, followed by travel agencies, with 1,798 ads. Guides/data bases/recommendations are ranked third, having recorded a number of 786 ads.

Top 3 media sources

The analysis indicates the media sources to have displayed the largest number of tourism ads. Romania TV is the TV station with the highest number of tourism commercials (744), followed by Etno TV, with 396 commercials, and TV, with 293 commercials.

Tourism had the biggest visibility on Pro Fm radio station (1,120 commercials). The second place in the classification is held by Kiss FM, with 805 commercials, followed by RFI, with 234 commercials.

In the written press category, Libertatea daily recorded 21 tourism ads, followed by Ciao magazine, with 12 ads, and Zile şi Nopţi publication, with 10 ads.

About the report

The report was elaborated based on the results from the monitoring of 5,179 advertisements displayed during the interval January 1 – April 30, 2013, on 20 TV stations, 12 radio stations, and in 200 central publications. MediaTRUST presents the visibility of tourism in the ads shown by media channels with the help of the admonit application. With a data base available since June 2012, the on-line service admonit allows generating reports to include advertising expenses, duration and number of displays for any time interval and dates selected by the user (media channels, advertisers, brands, sectors, or other elements of the classification).

About mediaTRUST

mediaTRUST Romania was established in 1999 and provides monitoring services to Romanian and foreign companies. Since 2004, the company has been member of FIBEP, the main international organization monitoring agencies, and since October 2010 it has been 100% owned by IMM – Institute of Media Monitoring Poland. Clients come from various sectors of the market, from finance to telecommunications, IT, pharmaceutical, energy, natural gas, oil, education, sports, culture, entertainment, politics.



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Apostolos Tzitzikostas, EPP candidate, elected as new President of the European Committee of Regions: “Together, we must make our Committee the bridge between Europe and its citizens”



© Apostolos Tzitzikostas Twitter

Governor of the Region of Central Macedonia and EPP CoR member, Apostolos Tzitzikostas,  was elected as new President of the European Committee of Regions.

“Together, we must make our Committee the bridge between Europe and its citizens”, transmitted the new CoR president in his speech.


Apostolos Tzitzikostas wants a change of the European Committee of the Regions and presented to the new colleagues a plan based on three pillars: Modernizing the administration, a focused dialogue between citizens and the European Union and establishing an agenda in order to ”make this Committee the point of reference in the European Union.”

The February 2020 plenary session represents the inaugural session for the European Committee of the Regions’ seventh’ term of office.

The European Committee of the Regions is the EU’s assembly of regional and local representatives. Since 1994 its mission has been to represent and promote the interests of local and regional authorities in relation to the European decision-making process. From its Brussels headquarters, the European Committee of the Regions has thus helped to ensure ever closer union of the European nations and territories with decisions being taken at the closest possible level to ordinary Europeans, in line with the subsidiarity principle.

The New Mandate

CoR members and alternates are appointed for 5 years, which is the length of a CoR mandate. The next mandate starts on 26 January 2020 and will last until 25 January 2025. At the beginning of a new mandate, all CoR members have to be appointed, and all organs, including the Bureau, the commissions, the working groups, and the interregional groups have to be re-established. A new President, a new First vice-President and a new Bureau are elected by the members meeting in the first plenary session.

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Head of Romanian EPP MEPs responds to S&D Group leader: Treat Romania differently. You cannot compare PSD’s attacks against the rule of law with EPP Government measures



© European Parliament Media Center

The actions undertaken against the rule of law by the former Social-Democrat governments in Romania cannot be compared with recent measures announced by the centre-right government, member of EPP family, says MEP Rareș Bogdan, head of the Romanian delegation within the EPP Group in the European Parliament.

In an exclusive statement for CaleaEuropeană.ro, Bogdan responded to critics drawn by Iratxe Garcia, leader of the Socialists and Democrats in the European Parliament. In a Twitter post earlier on Monday, Garcia said EPP Romanian government should take note of Venice Commission, which prohibits changing the electoral law one year ahead of the elections.

The Spaniard MEP advised the Romanian Government against going the ”same path as Poland and Hungary” in ”undermining the rule of law”.

In his reaction, Rareș Bogdan mentioned that we would ask for a discussion with ”Mrs. Garcia to clarify that her statement was made without knowing the reality in Romania and the steps taken by the Orban government”.

“I think there is no bad will, but a simply less unfortunate information about the situation in Romania”, he replied.

”There is no term of comparison” between PSD and PNL, said Bogdan, ”although both parties are from Romania”.

”You cannot compare the continuous attack of PSD against Romania’s strategic partnerships with the EU and the US, against the rule of law (…) with the natural, logical and normal proposal of PNL, using constitutional tools, to introduce a two rounds vote for the local elections in June 2020. The purpose of our proposal is to enhance the representativeness and legitimacy of the elected local politician. By introducing a two rounds election we do not reduce, in any case, electoral rights”, explained the head of the Romanian delegation in the EPP Group.

Moreover, Rareș Bogdan asked that the situation in Romania to be treated ”differently”, considering Garcia’s comparison with the situations in Poland and Hungary.

“My request is that our colleagues in the European Parliament treat Romania as a different situation. Also, pay close attention to the statements of the leaders in Bucharest, led by President Klaus Iohannis and the right-wing Prime Minister Ludovic Orban, who have no connection with the statements made by Romanian officials at the head of the Government or Parliament in the period 2017-2019”, said Bogdan.


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Take part in the #EUCanBeatCancer campaign. EPP group urge the Member States to join forces and fight cancer together



© EPP/ Facebook

EPP Group, the largest political family in the European Parliament, is launching a cancer awareness campaign, the disease that causes one of four deaths in Europe.

Through #EUCanBeatCancer campaign, the EPP group calls for better cooperation between research centers in Europe, more money for cancer research, but also fair and accessible care across Europe for citizens.

© EPP/ Facebook

How can you get involved in the #EUCanBeatCancer campaign

You can join the 1537 citizens already registered in the campaign through 4 simple steps:

  1. You subscribe using the email address HERE
  2. Follow the #EUCanBeatCancer campaign on Facebook, Instagram and Twitter
  3. Use the Twibbon  in the profile picture
  4. Draw the Twibbon symbol and post it in order to show support

Everyone has their own story about cancer, even European politicians or leaders:








According to the World Health Organization, one third of cancers are preventable and half of the deaths could be prevented.

Breast cancer is the second most common form of cancer in Romania and in many cases the disease is detected when it is already in an advanced stage.

According to the private health network, Regina Maria, in Romania, 80% of breast cancers are diagnosed in the advanced phase, a stage in which the treatment can not bring healing, but only prolong the survival.

Romania had the lowest rates  (0.2% of women aged 50-69 – 2015) in breast cancer screening.


Our multimedia platform – Calea Europeana – has joined the #EUCanBeatCancer campaign. During the campaign informative articles will be published and we will keep you updated with the measures taken at European level to beat cancer.

© CaleaEuropeana


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